The first monograph on the iconic, independent New York street fashion label Supreme.

In April 1994, Supreme opened on Lafayette Street in downtown Manhattan and became the cradle of skate culture in New York City. Challenging the dominance of the established West Coast skater scene and the new conservatism of 1990s New York, Supreme defined the aesthetics of an era of rebellious cool that stretched from skaters to fashionistas and hip-hop heads.

Over the past sixteen years, the brand has stayed true to its roots while collaborating with some of the most groundbreaking artists and designers of its generation, and with shops in Los Angeles and Japan, it has become an international icon of independent countercultural style.

This definitive monograph – with written contributions from contrasting style setters, Aaron Bondaroff and Glenn O'Brien, and including an interview between founder James Jebbia and artist KAWS – brings together the disparate elements of the brand's output, from legendary advertising campaigns to, most importantly, skateboard designs , photographs and commissioned artworks, and a comprehensive index of their products to date.

Featuring collaborations with Jeff Koons, Richard Prince, Damien Hirst, Public Enemy, Lou Reed and Futura 2000, this richly illustrated book is an overview of sixteen years of contemporary street fashion and culture, reflected in the pioneering work of one of New York's most influential independent labels of york.

Specifications:

Format: Hardback
Format: 230 x 205 mm
Pages: 304 pp
Language: English
ISBN: 9780847833115