What is Air Max Day?

Air Max Day is an annual event on March 26, honoring the launch of the very first Air Max 1 in 1987. This day is a celebration of innovation, design and the indelible impact of the Air Max series on sneaker culture and fashion worldwide. Fans and enthusiasts from around the world come together to share their passion for Air Max sneakers, discover new releases and commemorate the rich history behind this iconic footwear. From its revolutionary visible air cushion technology to its unforgettable designs, Air Max Day highlights the continued evolution and cultural footprint of a footwear line that is more than just a fashion item; it is a way of life.

Why do we give a discount on Air Max Day?

At Sneaker Essentials we value the community of sneaker enthusiasts who, like us, have a deep appreciation for the Air Max and everything it stands for. To celebrate Air Max Day, we want to offer our customers something special: an exclusive discount on our carefully selected products and accessories that are perfect for maintaining, protecting and making your Air Max's shine. This discount is our way of saying thank you to our community and giving everyone the opportunity to upgrade their sneaker collection and sneaker care kit. It's a day of appreciation and shared passion, and what better way to celebrate than with a special offer on the products that support your love for Air Max?

Will other actions follow?

Absolute! Air Max Day is just the beginning. We believe in celebrating sneaker culture all year round and have many more promotions and surprises in shop. After Air Max Day, you can look forward to exclusive releases, limited edition product bundles, and special discounts happening throughout the year. Keep following us on social media and subscribe to our newsletter to be the first to know about new promotions, product launches and everything related to caring for and celebrating your sneakers. At Sneaker Essentials every day is an opportunity to celebrate and support the sneaker community.