Nike: Better is Temporary by Sam Grawe

At Nike, the desire to be the best is a journey, not a destination—better is always temporary.

Phaidon commemorates the company's impact with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual investigation offers an unprecedented behind-the-scenes exploration of Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unreleased designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction describing Nike's 2017 attempt to make a sub-two-hour marathon possible, the book, in five thematic chapters, describes Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's distinctive design also hints at its contents. The striking cover features overlapping screen-printed layers of Nike's patented Volt Yellow and Hyperpunch Pink colors, covering an image of world champion marathon runner Eliud Kipchoge, printed in a halftone dot pattern. The book's spine, visible through the clear cover, features a series of colored tabs extending from the interior pages, referenced in the book's bonus chapter, "Creating Color."

Combining 500 full-color illustrations with the stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better Is Temporary will serve as a guidebook for innovation and inspiration for generations to come.

Specifications:

Format: Hardback
Size: 310 x 230 mm (12 1/4 x 9 inches)
Pages: 320 pp
Illustrations: 500 illustrations
ISBN: 9781838660512