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Bringing together all the greats, from Air Jordan 1 to Air Presto, Nike and Virgil Abloh reinvented sneaker culture with The Ten collaboration and redesigned 10 sneaker icons. Experience technical ingenuity and Abloh's investigative design process: each shoe is a piece of industrial design, a ready-made sculpture and a wearable at the same time. The artful Swiss binding features an open back, reflecting Abloh's deconstructive vocabulary and revealing ICONS' production.
In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten, which reinvented icons such as Air Jordan 1, Air Max 90, Air Force 1 and Air Presto, they breathed new life into sneaker culture.
Virgil Abloh's designs offer deep insights into technical ingenuity and are bursting with cultural cachet. Building on the genius of the original shoe using lettering, tongue-in-cheek labels, collage and sculptural techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the acumen of Dadaism, architectural theory and avant-garde events, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe a piece of industrial design, a ready-made sculpture and a wearable entity became. once.
ICONS follows Abloh's investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes cut off from Air Jordans and reapplied with tape or wire, Abloh's signature text fragments in quotes on Air Force 1, and All Stars cut into pieces. We go behind the scenes and witness Abloh's DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which shows an open spine and reveals the book's production.
The book documents Abloh's cooperative way of working and reaffirms the power of print. For the design, Nike and Abloh collaborated with acclaimed design studio Zak Group in London. Together they devised a two-part compendium, an equal parts catalog and a conceptual toolbox. The first part of the book presents a visual culture of sneakers, while a lexicon in the second part defines the key people, places, objects, ideas, materials and scenes from which the project emerged. Texts by Nicholas Schonberger of Nike, writer Troy Patterson, curator and historian Glenn Adamson and Virgil Abloh himself frame the joint work in fashion and design history. A foreword by Hiroshi Fujiwara places the project in the historical continuum of Nike employees.
Virgil Abloh (1980-2021) was a multi-hyphenate creative who often rejected classification by creativity. He operated in the fields of art, design and culture combined with advocacy, mentorship and philanthropy in the spaces he occupied. After earning a degree in Civil Engineering from the University of Wisconsin-Madison, he completed a master's degree in Architecture from the Illinois Institute of Technology (IIT), Chicago. At IIT, while studying a Bauhaus design curriculum designed by Mies van der Rohe, Abloh began to develop the principles of his broader art practice. The Museum of Contemporary Art Chicago presented a major traveling survey of Abloh's work in the summer of 2019, one of the most attended exhibitions in the museum's history. Abloh was, among other things, Chief Creative Director and founder of Off-White™️ and Men's Artistic Director at Louis Vuitton from 2018 to 2021.
Virgil Abloh. Nike. ICONS
Specifications
Format: Hardcover, Swiss binding with open spine
Size: 255 x 297 mm, 2.22 kg
Pages: 352 pages
ISBN: 9783836585095
Edition: English
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Verified owner Anonymous (verified owner) –
Ordered the book and it was delivered quickly, despite the Christmas holidays. Was well packaged, no damage or anything and looks great in the house! I am very satisfied with my purchase and definitely recommend Sneaker Essentials !