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Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious newcomer to global phenomenon.
At Nike, the desire to be the best is a journey, not a destination – better is always temporary.
Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious newcomer to global phenomenon.
This immersive visual investigation offers an unprecedented behind-the-scenes exploration of Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories and more.
Beginning with “Breaking2,” an introduction detailing Nike's 2017 attempt to make a sub-two-hour marathon possible, the book describes Nike's focus on performance, brand expression, collaboration, inclusive design and sustainability in five thematic chapters.
The special design of the book also nods to the content. The striking cover features overlapping screen-printed layers of Nike's proprietary Volt yellow and Hyperpunch pink colors covering an image of world champion marathoner Eliud Kipchoge, printed in a halftone dot pattern. The book's spine, visible through the clear cover, shows a series of colored tabs extending from the inside pages and referenced in the book's bonus chapter, "Creating Color."
Combining 500 full-color illustrations with the stories, insights, knowledge, passion and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a guide to innovation and inspiration for generations to come.
Specifications:
Format: Hardback
Format: 310 x 230 mm (12 1/4 x 9 inches)
Pages: 320 pp
Illustrations: 500 illustrations
ISBN: 9781838660512
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